Interest in ‘elbows up’ merchandise waning ahead of Canada Day, businesses say

Rachael Coe’s “elbows up” merchandise line became an instant hit at her store in Yarmouth, N.S., selling 2,500 products within the first month. The items feature Canada’s rallying cry against U.S. President Donald Trump’s tariffs and annexation threats. Due to high demand, Coe launched a website to meet customer needs.

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