Casper Canada launches ‘This is Perfect Sleep’ campaign with GUT Toronto, showcasing real, messy, and human sleep. Transitioned to Canadian-owned in 2023, Casper focuses on delivering personalized sleep experiences. Campaign features raw, intimate portraits of deep sleep on Casper products, breaking traditional sleep ad stereotypes. Aim is to promote true, uninhibited restful sleep. Campaign visible across Canada on various platforms from September.
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